Our Story

In 2005, Tim Coffey founded Launchforce Strategy following brand management and consumer insight roles with Procter & Gamble and others where he identified the opportunity to help companies unlock the growth potential of their their brands by enabling bold and courageous thinking and deeper understanding of consumers, with a special focus on neuroscience knowledge and methods that lead to insights and ideas that truly resonate with consumers. Since that time we’ve had the privilege of working with a myriad of great companies and amazingly talented people, and most satisfying, we’ve been able to create the future.