The Fighting Spirit

One of our favorite projects was to help the Constellation Brands' Modelo Especial Cerveza team understand the motivational essence of their brand among Hispanic and Gen Market consumers. Our System 1 insights inspired their very successful "Fighting Spirit" campaign which has made this brand the #1 fastest growing import in America. 

The Modelo Revolution

Flavor Stacking Snacking

How do you reinvent how consumers experience your brand? You start with understanding how you "stack up" versus competition, which we did for them on a global basis. The brand's ad which aired during this past year's Super Bowl brought this new experience to life and was, well, a real winner.

The Pringles Revolution

Lap of Luxury

Nestlé-Purina's leading Fancy Feast cat food wanted to accelerate growth, so they challenged us to help them create new sub-categories of cat food that would really speak to their core consumer. We helped them understand the real lives of their specific target audience which led to very successful new product innovations. 

CLient Comment

The Fancy Feast Revolution