We see adaptations everywhere! Simply defined, an adaptation, from an innovation point of view, is any behavior or device that seeks to accomplish a task or a goal in an apparently easier or better way. For example, if this toddler is wearing a diaper or pull-up, what is the adaptation?
Exploring adaptations is useful in that it can often lead to an insight about how we can create innovations to help make living easier or better. So have at it. This picture is full of them!
This blog offers stories and discussions on how to build more relevance and differentiation for brands. The author is Timothy Coffey, Chief Revolutionist of Launchforce Strategy, a consumer research consultancy that specializes in highly creative qualitative methods. His experience ranges from brand and research management at Procter & Gamble to innovation management at Tupperware to founding and leading an integrated marketing strategy agency. He is the author of three books, Innovation Myths & Mythstakes, The New Super Consumer, Mom&Kid, and The Great Tween Buying Machine.