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The article referenced in the link below offers "five ways to design the customer into your company." Its a good read.
http://www.marketingprofs.com/articles/2015/27190/stop-undermining-customer-insights-five-ways-to-design-the-customer-into-your-company?adref=nlt030315
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December 2019
revolutionary Insights.This blog offers stories and discussions on how to build more relevance and differentiation for brands. The author is Timothy Coffey, Chief Revolutionist of Launchforce Strategy, a consumer research consultancy that specializes in highly creative qualitative methods. His experience ranges from brand and research management at Procter & Gamble to innovation management at Tupperware to founding and leading an integrated marketing strategy agency. He is the author of three books, Innovation Myths & Mythstakes, The New Super Consumer, Mom&Kid, and The Great Tween Buying Machine. Categories |
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