In the book, The Innovation Secrets of #Steve Jobs, by Carmine Gallo, the author speaks of how Jobs did not just think differently, he perceived differently. The key to perceiving things differently is to hack the way our brain works naturally by exposing it to new experiences and paradigms. Said simply, a new experience could be to learn a new language. I am working on Italian right now. The process of learning something new forces the brain to make new connections. Paradigms are something else. The best example of this is to consider analogies and metaphors of the problem you are faced with. All of this is what we call #Insightful Thinking, and we talk about a variety of hacks that give us a greater ability to "think different."
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December 2019
revolutionary Insights.This blog offers stories and discussions on how to build more relevance and differentiation for brands. The author is Timothy Coffey, Chief Revolutionist of Launchforce Strategy, a consumer research consultancy that specializes in highly creative qualitative methods. His experience ranges from brand and research management at Procter & Gamble to innovation management at Tupperware to founding and leading an integrated marketing strategy agency. He is the author of three books, Innovation Myths & Mythstakes, The New Super Consumer, Mom&Kid, and The Great Tween Buying Machine. Categories |