According to scientists, there was nothing special about Einstein's brain. I would argue, however, that there was something special about his mind. What I mean by this is that Einstein had developed, or was simply naturally gifted with, exceptional powers of #insightful thinking.
Many have heard of Einstein's famous "thought experiment" where he imagined himself riding into space on beam of light holding a mirror in front of his face. Now he could have simply and narcissistically fantasized a wild ride in the cosmos happily staring at his own distinctive image in the mirror. What's really important, though, is that he did not. In fact, he imagined that, as he hurled through space at the speed of light, there was no image in the mirror. Boom! That was the flash of insight that forever changed the world.
So what is the lesson of #Einstein'sThoughtExperiment for those of us wanting to increase our own powers of insightful thinking? That is what we discuss in #The Insightful Thinking Workshop.#Einstein #Insights
This blog offers stories and discussions on how to build more relevance and differentiation for brands. The author is Timothy Coffey, Chief Revolutionist of Launchforce Strategy, a consumer research consultancy that specializes in highly creative qualitative methods. His experience ranges from brand and research management at Procter & Gamble to innovation management at Tupperware to founding and leading an integrated marketing strategy agency. He is the author of three books, Innovation Myths & Mythstakes, The New Super Consumer, Mom&Kid, and The Great Tween Buying Machine.