If you haven't seen this little gem, then you are definitely missing an important trend that is in full swing with Millennials, not to mention a very tasty addition to your food repertoire. No this is not the latest Ron Popeil invention, although I wouldn't doubt that he made something like this at some point in time. It is called The Spiralizer by Paderno, and it is starting to show up in Millennials' kitchens everywhere. So what's so important about the "Spiralizer?"
The importance of this gadget is that it is a clear manifestation of a powerful trend called "clean eating." As a recent article in the NY Daily News expressed, "clean eating is suddenly everywhere." It is like the proverbial perfect storm of several trends converging into one. Organic, locavore, fitness, weight loss, low carb and foody all "spiraling" together into a coalescence that could do some real damage if you are on the wrong side of this bad boy. Ok, enough of the metaphors, you get the picture.
What you are seeing in the picture above is a device that allows you to make noodles from vegetables like zucchini, in order to replace carbohydrate rich pastas. And, by the way, this tastes really good with some homemade marinara sauce. And is very low in simple carbs and fat.
So you have to ask yourself, what are the implications for my business of this trend that is taking full root with Millennials? Are my products and brands on the right side of history? We can help you hear and see how millennials are changing landscape of consumer products, and how you can be on the right side of this "perfect storm."
This blog offers stories and discussions on how to build more relevance and differentiation for brands. The author is Timothy Coffey, Chief Revolutionist of Launchforce Strategy, a consumer research consultancy that specializes in highly creative qualitative methods. His experience ranges from brand and research management at Procter & Gamble to innovation management at Tupperware to founding and leading an integrated marketing strategy agency. He is the author of three books, Innovation Myths & Mythstakes, The New Super Consumer, Mom&Kid, and The Great Tween Buying Machine.